iGaming CRM, PAM & BackOffice
Operate your casino and sportsbook with the SLON CRM: player segmentation, bonus engine, anti-fraud, BI, KYC, affiliate, payments and journey automation — all in one operator command centre.
Turnkey iGaming
Platform
Telegram Social
Module
AI Companion
Module
Products
You Can Launch
From classic casino to AI-powered Telegram experiences.
One Command Center.
Manage player accounts, loyalty flows, bonus logic, and risk controls from a single real-time workspace built for fast decisions and scalable growth.
Centralized Player Management
Manage the entire player lifecycle from a single hub. Our PAM system provides unified profiles, cross-platform balances, and a single wallet for Casino, Sportsbook, and Telegram modules.
One command center for your entire iGaming operation
Segmentation and lifecycle
Build segments on any player attribute, event or KPI. Run lifecycle journeys — welcome, reactivation, VIP — with audit-grade tracking of every touchpoint and payout.
Bonus, payments and affiliate orchestration
Manage deposit bonuses, free spins, CPA/RevShare affiliate flows (Affilka integration), and payment-method routing from a single back-office. No second tool, no fragile API glue.
Risk, KYC and BI in one place
Real-time anti-fraud, configurable KYC and responsible-gaming limits, and operator BI dashboards over GGR, NGR, retention cohorts and payment funnels — all in the same console.
Frequently Asked Questions
- Is the CRM a separate product or part of the platform?
- It's a core layer of SLON Platform. PAM (Player Account Management), CRM, bonus engine, affiliate module and BI share the same data model and identity — no external integration, no second source of truth.
- What metrics and BI does the back-office provide?
- Operators get real-time dashboards covering GGR, NGR, retention cohorts, deposit funnels, bonus performance, payment success rates and affiliate-traffic quality. Custom reports can be built on top of the same warehouse.
- How does the affiliate module work?
- Affiliate tracking integrates with Affilka for CPA, RevShare and hybrid models with traffic-level anti-fraud. Payouts, postbacks and affiliate dashboards all flow through the same back-office.
- Can I export raw player and event data?
- Yes. The platform supports raw event export for downstream warehouses (BigQuery, Snowflake, Redshift) so your data team can run independent analytics next to the in-platform BI.